What Is Marketing?
Historically, the market was viewed as a venue for consumers to exchange goods and services. Modern marketing is also a tool for achieving organizational objectives. It has evolved into a highly diversified business function that employs innovative techniques to comprehend consumer needs and design products that meet them. Marketing is also highly effective for developing brand equity and establishing lasting consumer relationships. Marketing is the process of generating market demand by offering reasonably priced goods and services. Marketing encompasses creating, distributing, and promoting a product or service. It is also a crucial management function, enabling an organization to realize its profit objectives. Marketing management requires planning, directing, controlling, and evaluating. Managers of marketing decide how to price, market, and promote products. Marketing is also essential because it ensures a company's long-term survival. The price of a product is determined by